Digital Marketing Fundamentals Course | Hovia

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Digital Marketing Fundamentals6 Sections13 LessonsLifetime

Curriculum

6 Sections
13 Lessons
Lifetime

Expand all sectionsCollapse all sections

1. Strategy & Customers
2 Items
- 1.1
  Digital Marketing Foundations
- 1.2
  Audience Research & Clear Objectives
2. Brand & Content
2 Items
- 2.1
  Positioning, Offers & Persuasive Copy
- 2.2
  Build A Useful Content Calendar
3. Social Media & Community
2 Items
- 3.1
  Choose Channels & Create Engaging Posts
- 3.2
  Community Management & Customer Trust
4. Websites, Search & Email
2 Items
- 4.1
  Landing Pages & Search Fundamentals
- 4.2
  Permission-Based Email & Follow-Up
5. Advertising & Measurement
2 Items
- 5.1
  Plan A Responsible Paid Campaign
- 5.2
  Read Results & Improve Decisions
6. Responsible Practice & Final Project
3 Items

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Build A Useful Content Calendar

Community Management & Customer Trust

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