Digital Marketing Fundamentals

Build A Practical Digital Marketing Plan

Learn how to understand customers, create useful content and measure results. This beginner course uses plain English, practical examples and activities you can apply to a small business or personal project.

What You Will Learn

• Set clear marketing objectives and research an audience.
• Write truthful offers and plan useful content.
• Choose social channels and respond professionally.
• Outline a landing page, improve search clarity and plan permission-based email.
• Prepare a responsible advertising test and calculate basic measures.
• Create your own 30-day marketing plan.

Course Format

12 reading-based lessons across six modules, practical exercises, a knowledge check and a final project. Work at your own pace. Allow approximately 6–8 hours including activities; your actual time may vary.

Who This Is For

Beginners, small-business owners, aspiring marketers and people supporting a business online. You need basic computer skills, internet access and a notebook or document editor. A laptop is helpful. No advertising purchase or paid software is required.

Learning Path

1. Strategy & Customers
2. Brand & Content
3. Social Media & Community
4. Websites, Search & Email
5. Advertising & Measurement
6. Responsible Practice & Final Project

Important Course Information

This is an introductory online learning course. It does not promise employment, business results, professional accreditation or an automatic certificate. Formal programme admission, fees and certification arrangements should be confirmed directly with Hovia.

Put your marketing plan into practice

For a step-by-step advertising walkthrough, continue with Launch Your First Facebook & Instagram Ad. Browse our online course catalogue for other learning options.